The impression a logo, symbol or word mark can make within six seconds is its power.
It must translate - with clarity and simplicity - what your organization stands for.
Designing a brand identity program is an evolving and time-consuming process that
requires strategic thinking and design skills.
At Fire Engine, we review a company's history, culture, business plans, brand strategies
and long-term goals to help us develop a logo, symbol or word mark that will serve
as a powerful global ambassador for the organization.
We must strike a delicate balance between shape, boldness, colour, contrast, type
and graphics so that everything works together to create a lasting impression with the
It's all about igniting the imagination.
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