Girl Guides of Canada

Guides Canada is a voluntary organization that promotes the emotional, physical, intellectual and spiritual well-being of girls and women through values-based programs. Introduced to Canada in 1910, it has developed into a completely national organization of some 230,000 members.

In 2001, the Girl Guide organization recognized that it needed to re-brand its image to stay relevant to girls and women of today.

Resource materials were required at several levels for retention and recruitment efforts. They were in need of an exciting new image, to be introduced through promotional materials, to help to achieve several objectives in order to ensure a strong and vibrant future for their members.

Click on numbers below to view our portfolio.


Case Studies Portfolio


- Girl Guides of Canada

- Mariposa Cruises

- Unitarians of Greater Toronto