Mariposa Cruises

Fire Engine Inc. was hired by Mariposa Cruises – the Largest hospitality cruise operator in Canada – to update their brand image in the marketplace. They wanted a new logo that embraced the equity of the old ... an “evolution” (not a “revolution”) from where they were before that would embrace the equity built up over the years.

Working closely with Senior Management, we helped the team craft their “Vision Statement”.

With our recommendation, they also changed their name from “Mariposa Cruise Line Limited” which was causing some confusion in the marketplace to “Mariposa Cruises”.

Fire Engine Inc. provided strategic direction, brand identity development, overall design and production for a series of materials that included stationary, brochures, banners, ads and a loyalty card program. The subsequent images reflect the body of work created, designed and produced by Fire Engine for Mariposa Cruises.

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Case Studies Portfolio


- Girl Guides of Canada

- Mariposa Cruises

- Unitarians of Greater Toronto