designed by Fire Engine Inc. is different
because it’s designed with your strategic
business goals and long-term investment
We don't “make you a costume."
Your mascot should be more that just a character
that shows up at parties and openings, although
that can be an important aspect of what
Great mascots are "Corporate Giants"
of industry. They are a crucial member of
your team, an ambassador for your company,
representative of your products and services.
They should be considered a hard-working
and necessary “employee” of
your company with real tasks to perform,
real character and real goals to reach.
In terms of process, we initially meet with
you to discuss and develop your vision for
your mascot. We design several layouts to
show you what is really possible - not just
one or two ideas. We show you how the details
are created. A great deal of time, commitment
and strategy goes into every aspect of a
mascot design so it will make a lasting
impression on your target customers and
Practically all mascot manufacturers are
just that - they “manufacture”
mascots with a factory mentality. At Fire
Engine Inc., we feel that a mascot is an
important part of your business strategy
and marketing plan -- and it deserves to
be designed right down to the last detail.
The design of details is what your target
audiences will notice. Details are what
will set your character apart and leave
that lasting impression you are striving
Your mascot needs to have its own details
that make it special and memorable. Yes
these details can cost extra, but they will
also work hard for you. People remember
the fun shoes or the cool hair or the special
look a mascot has.
Would you send out an employee who does
not dress professionally, has no sales experience,
training or understanding of your business
to sell for you? Of course not! The same
holds true for your mascot. Through great
design, we ensure your mascot looks his
or her best, and will make a HUGE impression.
We can train your mascot staff to ensure
that your character understands his or her
important mandate and be prepared to “strutt
his stuff” in a way that will get
attention. It’s all about building
In addition to the mascot, a strong graphic
image is also important. Just take a look
at any Disney character for example. Each
character – in addition to having
a real mascot prototype – also has
a full range of character graphics and logos
to support the image. This is also another
service that Fire Engine Inc. can offer
you ... to bring your mascot to life through
program materials such as clothing, colouring
books, buttons, your website, on site signage.
The opportunities are endless.
So, what makes a Fire Engine mascot different?
• Our mascots are professionally designed
by our team of designers, and
built by a team of sculptors, painters and
seamstresses who know
and understand mascots
on the highest level, all art directed by
Fire Engine Inc.
• Our mascots make grand entrances
and leave lasting impressions.
• They are built to last.
• They work hard for our clients,
reaping far greater returns on investment
standard “costumes” sold
by local manufacturers.
• Our mascots are HUG-able, memorable,
effective and FUN!
Andrew Csafordi is a leading Creative
Director, Graphic Designer, Mascot Designer
and a Partner in the Fire Engine Inc. design
studio in Toronto, Ontario, Canada. For
more information about Andrew Csafordi,
Fire Engine Inc. or our Mascot Design services,
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