IMAGE. If you want your business to be taken
seriously, then you should invest in a professional
designer who has the talent to create the
right image for you.
A professional logo tells your brand story.
It demonstrates that you are serious about
doing business. It generates instant company
recognition with your target customers.
With a professional logo, you should have
a consistent image at all points of customer
and company contact. Your identity represents
your business strategy. Are you all about
today or yesterday? It helps build employee
pride. Employees need to see and live your
corporate culture. A professional logo sets
the stage. Good design stands the test of
time. It should still look up-to-date 10
years from now.
A professional logo sets you apart from
your competitors. Where do you fit in?
sure you are setting your standards.
A corporate identity touches every part
of a company’s image. People make
instant judgments about a corporate image
even before they connect with you and your
company. What happens when you give someone
your business card? If they are not raving
it then there is a good chance that
they are not raving about you or your product.
How much is your company worth to you? If
you are serious about your company
don't play around with a $99.00 image that
someone whipped up for you.
Yes, a professional logo costs money. Your
brand and image is an investment.
take your business seriously, so will everyone
Andrew Csafordi is a leading Creative
Director, Graphic Designer, Mascot Designer
a Partner in the Fire Engine Inc. design
studio in Toronto, Ontario, Canada. For
more information about Andrew Csafordi,
Fire Engine Inc. or our Brand Identity Design
services, please visit www.fireengineinc.com
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By Andrew Csafordi, Partner, Fire Engine
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